Specification
What a brief looks like, and what comes out of it
Below are not empty checklists but filled-in examples. Company names are fictional. Package prices: Express 2.0 $559 (launch $399 for the first 20), Pro $1390, Studio $2990.
A real sample of a filled-in Express specification: Express specification, hair salon.
Checklist of the final specification
The final specification is sent in the order thread (chat or email) with the order number and must contain:
- The order number and the chosen package.
- Structure: pages and their order.
- The blocks on each page.
- Functionality: forms, quiz, integrations (Telegram, CRM, bot, AI assistant).
- Timing and the number of included revision rounds.
- An approval line: "I approve the spec, date __.__.____", written by the Client. Changes after approval are extra work under the Terms.
Express 2.0: dental clinic "DentaLinia"
Brief
- Niche: dentistry.
- Offer: an examination on the day of contact and a plan before treatment.
- Action: a request with name and phone, duplicated to Telegram.
- Not allowed: promising "guaranteed cure" and putting other people's reviews on the page.
- Materials: no logo, no photos, so an illustration series.
Build specification
One page, theme "Clean medical", 14 blocks: header, hero with form, pains, benefits with an "example" mark on the figures, steps, "from" price list, quiz, a gallery of 8 images, a trust block instead of reviews, about the clinic, guarantees, a FAQ of 8 questions, a final form, contacts with a map. Plus messenger buttons and a popup with a checklist. Volume 1,200–1,800 words, at least 12 images, at least 4 lead forms sending to Telegram. One revision round. Timing: 1 day after approval. Result: the demo (demo in Russian).
Pro: car service "NordMotor"
Brief
- Niche: car service. Separate pages for services, case stories and contacts, plus two notes.
- Offer: diagnostics before parts are replaced.
- Add-on: leads are duplicated into a spreadsheet (CRM).
- Edits: two rounds.
Build specification
The home page is longer than Express: a repeated price list, a second gallery, a second benefits block and a visit preparation block. Pages: services.html, cases.html (the stories are marked "example", they are not real client cases), contacts.html, blog.html with two articles. Theme "Build and industry". Package price $1390. Result: the demo (demo in Russian).
Studio: fitness "Puls"
Brief
- Everything from Pro.
- The AI assistant answers only from the price list and FAQ the client sends.
- Booking bot: slots for the week, a reminder the day before, a message to the administrator.
- Three revision rounds. Two styles to choose from before payment; the demo uses "Tech neon".
Build specification
The home page has the blocks #ai-manager and #booking. A separate page booking.html. The assistant's questions and the chosen slot go out as the same lead as the form. The live bot and the knowledge base are connected after payment; in the demo they are hooks. Price $2990. Result: the demo (demo in Russian) and the second style, law firm (demo in Russian).
Add-on "Leads to Telegram" — $109
Brief
The site already exists (not ours). A receiver is needed: name, phone, service, UTM, a test in the client's chat.
Specification
A form on the existing page sends the lead to Telegram: text with the source and ad tags. A test lead is mandatory before handover. Bot credentials are kept only in a protected place and are never published.
Add-on "CRM / spreadsheet" — $159
Brief
Every Express or Pro lead must appear as a row: date, name, phone, service, page, ad source, a "new" mark.
Specification
Leads are written into a CRM or a Google Sheet, with a backup. The fields match the text of the lead. A one-page instruction: where to look in the morning. Access to the table is kept in a protected place.
Add-on "AI assistant" — $839, subscription $29/month
Brief
The price list and FAQ of the beauty salon "Aura". The assistant does not invent prices. If there is no answer, it passes the question to a person. Free mode limit: up to 100 replies a day on the client's key. Paid: up to 3,000 replies a month, beyond that about $0.01 (draft).
Specification
A knowledge base from uploaded files. A widget on the site and the same brain in Telegram. A test link before payment. In the demo the hook is already in place on Puls (demo in Russian).
Add-on "Booking bot" — $789
Brief
A children's centre: slots morning / after kindergarten / Saturday, a reminder the day before, a message to the administrator, cancellation by a person.
Specification
One bot code, a config of services and slots per client. AI fills in the names from the brief, not a schedule "by eye". The bot runs around the clock on a separate protected server. The bot is visible on Studio; see the booking page of Puls (demo in Russian).
Add-on "Extra page" — $279
Brief
You already have a SiteLabAI site. One more screen is needed: a service, an offer, a form, a FAQ of four questions. The same font and the same colours.
Specification
A separate page in the style of the site, linked from the header and the footer. The form sends the lead to the same place as the home page. One round of remarks is included in this price.
Hosting — $39/month
Brief
The three months from the site package are over. The archive should stay at the same address, without a by-eye migration.
Specification
Renewal month by month. A domain that the client owns is not transferred. Switching off happens after a message to the chat, never silently.
Paid edits
Brief
After the round that is included in the package: one more pass over the text, a new block, a theme change or five images.
Specification
- Revision round — $49,
revision_round. - Extra block — $29,
revision_block. - Theme change — $159,
revision_theme. - 5 AI images — $29,
revision_images5.
We confirm the amount in the chat before starting. New layout outside the list is a separate order, not "just a bit more".